By creating a visual structure around this concept of the exhibition, I worked closely with both the gallerist and the artists to find the best way to communicate the goal of the show. Talking with the curator, I learned that the main focus of the exhibition was to expose the value of hidden, emerging young artists. After analyzing together the most interesting features of their artworks I decided to isolate the hair element from the paintings, finding it a fil rouge that linked all their paintings. The result is an impactful typographic visual that could also tell the delicate preciousness of these artists.
• Motion Design