I had the pleasure of designing the logo for an innovative new fashion brand founded by Chiara Brogi, a young and dynamic Italian entrepreneur. The design concept for the logo was inspired by Shahrazad, the legendary storyteller from Arabian Nights, embodying the rich narrative and cultural heritage of the Arab world. My aim was to create a logo that, while rooted in this inspiration, remains minimal and timeless, suitable for a contemporary fashion brand. I chose elegant shapes and forms that resonate with Mediterranean iconography, blending traditional elements with modern aesthetics to reflect the brand’s commitment to cultural fusion and sophistication. The color palette was carefully selected to include vernacular blue, a staple in Arab fashion tradition, and sand's gold, symbolizing elegance and timelessness.
www.shahrazadcouture.com
Shahrazād fashion brand emphasizes social and environmental sustainability, blending Italian and Arabic cultural influences. Founded by the young Italian entrepreneur Chiara Brogi, the brand ensures fair labor practices and eco-friendly production, with all products crafted in Italy to showcase high-quality craftsmanship and authenticity.