I designed the brand identity of this small, precious reality in a light, fresh and versatile way. The logo is designed based on the flower of the Jacaranda tree, from which the name comes. I chose a simple color palette of ivory, antique pink, and anthracite, with the colors representing the human-centered approach offered at the shop. To be more minimalist and modern, I used a bold, strong sans-serif font. I also redesigned the shop's packaging and marketing materials to reflect the new brand image. I used recycled paper packaging with minimal graphics and text, allowing the products to speak for themselves. Overall, the refreshed brand image for Erboristeria Jacaranda is clean, modern, and reflects the shop's commitment to natural remedies and wellness. By embracing minimalism, we've been able to create a strong, cohesive brand identity that will stand the test of time.


Jacaranda is the name of a herbalist shop active since 2016 in the province of Verona. In addition to offering a variety of carefully selected natural products, the company also offers dietary advice, naturopathy, and flower therapy. Jacaranda also impresses with the great care of the interiors. At each change of season, the shop is partially refurbished to accommodate the new period of the year.

• Branding
• Graphic Design


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