I created the opening motion sequence for Fendi Women’s and Men’s Spring Summer 2026, presented in Milan in September 2025. Set design by Marc Newson. Visual direction interpreted by Nico Vascellari. I collaborated with Vascellari to translate his ideas into moving images and animated the piece in After Effects.
The motion language is rooted in the forms and movements of nature. I studied currents, fibers, ripples, and the gradual build of wind and light, then translated those references into flowing curves, elastic gestures, and measured reveals. The pacing is calm and assured so that each transformation feels inevitable. Texture is present but restrained to suggest depth and surface while keeping the image clear and legible at runway scale.
The pixel based environment of the show recalled an analog era video game and amplified a pop art mood. The collection balanced airy fabrics with strong fields of color and played with athletic codes, floral motifs, and city practicality. I echoed that spirit with a buoyant rhythm, precise easing, and a modular system of paths and gradients that breathe, stretch, and contract with control. From the master sequence I delivered alternate cuts for screens and social formats in 16 by 9, 9 by 16, and 1 by 1, prepared for high resolution playback and online distribution.
Fendi is a luxury fashion house founded in Rome in 1925. The brand is renowned for exceptional craftsmanship, inventive design, and a modern interpretation of Italian elegance. Its work spans leather goods, ready to wear, footwear, and accessories, where traditional savoir faire meets research, experimentation, and a precise eye for detail.
Across collections, Fendi balances clarity and play. Materials feel tactile and considered, while construction remains clean and intelligent. Color is used with intent, from refined neutrals to bold fields that carry a graphic presence. The house is also known for an open dialogue with artists and designers, inviting complementary perspectives that keep its codes alive and evolving.