Jacopo Ernesto Gasparrini

︎ Étant donnés ︎
︎ Write me a love letter ︎

The project — 
Images suck
Soft Spam ︎ 

Graphic Design? 
Brand tailoring
︎ Statement ︎
People writing better than me︎
Where did I saw you?
︎ Interviews ︎

The blog 
        Link Roulette

Visual Artist.
Born and raised in Rome, 1993.
BA in Design and Visual Communication, Politecnico di Torino, Turin, Italy.
MFA in Painting, Accademia di Belle Arti di Brera, Milan, Italy.


Oltrebuono logo geometry structure

As a designer, I was excited to have the opportunity to create a brand image for Oltrebuono, a food shop in Liguria that has been active for over twenty years. Oltrebuono is known for its vast selection of food products from all over Italy, including pasta, cured meats, cheeses, olive oil, and wine. The shop is a destination for both locals and tourists who are interested in exploring the culinary traditions of the Ligurian region.

2021 Oltrebuono business card

When designing the brand image for Oltrebuono, I wanted to capture the dynamic and ever-evolving nature of the shop's offerings. I chose a color palette that reflected the Mediterranean setting, with warm, earthy tones like wine red and olive green. I also incorporated imagery of local ingredients and foods to give a sense of place and authenticity.

Oltrebuono sticker mockup

For the logo, I used a bold, sans-serif font to convey a modern and forward-thinking approach. I incorporated a stylized olive branch to reference the shop's focus on quality olive oil and other Mediterranean products.

Oltrebuono logotype mockup

Overall, the new brand image for Oltrebuono is a celebration of the shop's long history and its commitment to showcasing the best of Italian and Ligurian cuisine. It reflects the shop's dynamic and unpredictable approach to food tradition and invites customers on a journey of culinary discovery.

Branded paper bag for Oltrebuono