Jacopo Ernesto Gasparrini

 
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The project — 
Images suck
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Graphic Design? 
Brand tailoring
Visualizing
       
Institutionalizing 
︎ Statement ︎
People writing better than me︎
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Who?
Visual Artist.
Born and raised in Rome, 1993.
BA in Design and Visual Communication, Politecnico di Torino, Turin, Italy.
MFA in Painting, Accademia di Belle Arti di Brera, Milan, Italy.
Mark

Images suck


 

2022 - image that sucks

After two years of working on the concept of value and self-esteem in the post-internet world, I decided to widen my focus to the issue of the image. Images are bad. They don’t have the same purpose as two hundred years ago anymore. Their only purpose is to advertise something and trick the viewer into desiring the object, the situation they depict. The bad news is: you will never have the thing in the image. Not entirely because this is about capitalism devastating us with endless needs, but because when we take a picture, when we paint a painting, when we make a video, we create yet another layer in the hyperreality.


2022 - image that sucks

The imitation of a croissant is so much better than the croissant itself, the croissant itself will never satisfy us as its representation. Today the world is infested with images of everything. We consume billions of images every minute and none of them can make us happy in any way. Images of cute kittens are made only to make us desire to pet a cute kitten. Images of our loved ones give us nostalgia. Images are only about desire, they can only make us feel hungry, angry, or alone. Images pollute.


2022 - image that sucks 

We are used to thinking of images as ethereal objects, with no weight in the real world. That’s not true. Enormous warehouses full of incandescent servers, hidden in the coldest places on earth are needed to let them exist and circulate as spores of a skin fungus.


2022 - image that sucks
3D print, hydro-dipping, led frame
30x38x10cm





Mark